PWC EVOLVE DIAGNOSTIC TOOL

Graphic Design and Illustration work for PwC, a global network of firms delivering assurance, tax and consulting services for a variety of businesses.

In order to increase the engagement with their Evolve programme and reflect on their current thinking and the opportunities that the programme bring to them, a playful diagnostic quiz was created in Articulate Storyline. Learners responded to a series of abstract scenario led questions. Each question had 3 possible answers, each linked to one of the pillars of the programme. At the end of the quiz, they were presented with one of six ‘archetypes’ that will include, a brief description of their tendencies, their natural strengths and potential opportunities for growth.

The design layout was based on the existing Evolve programme branding. I built upon this visual identity by creating simple illustrations for each of the archetypes/personas.

Created in collaboration with Rob Beer, Learning Consultant at Media Zoo.

Learners had the opportunity to look at each of the other archetypes, and be encouraged to reflect on whether they recognise themselves, or any of their colleagues in these descriptions.