THE BODY SHOP BOOKLETS

Editorial design for The Body Shop, cruelty-free & feminist cosmetic, skin care and perfume company from Brighton, UK.

The aim was to create 10 booklets for the launching of their new campaign. The booklets were created for their different learning programmes: Leadership Programme and Induction Programme (for office manager and new starters), Raw Essentials Programme and Knowledge Builder (for in-store employees). The Leadership Programme also included workbooks and translations to German, French, Portuguese, Spanish and Cantonese.

The design follows their new brand aesthetic, its bold, inclusive, empowering and playful.

Raw Essentials_Booklet_covers_SMALL2 copy.png

Leadership programme_WorkBooklet_open-SMALL.png

Leadership programmer_Booklet_dividers-SMALL.png

Induction Programme_Booklet_covers-SMALL.png

Induction Programme_Booklet_dividers-SMALL.png

Raw Essentials_Booklet_covers_SMALL2.png

Raw Essentials_In Store Activity Booklet_open_SMALL2.png

Raw Essentials_In Store Guide Booklet_open_SMALL2.png

Raw Essentials_In Store Guide Booklet_subsection divider_SMALL2 copy.png

Raw Essentials_Activity Cards_flat-SMALL.png

Knowledge Builder_Booklet_cover_SMALL2.png

Knowledge Builder_Booklet_open-SMALL.png

Knowledge Builder_Booklet_dividers-SMALL.png